For the Berlin located design and interior architecture agency COORDINATION, which was in charge of the interior architecture and overall design concept of the location, we designed three important details of the project: the welcome counter of the VIP area in the first floor, the product presentation pylons in the first floor and the modular and movable yet electrified product presentation racks in the ‘Digital eatery’ in the ground floor. As minimalistic and simple as these items appear, they are in fact loaded with technical details and equipment. The counter hosts 2 full workstations for the welcome crew of the VIP area, including the panels for lighting of the floor, two personal computers and a pile of expected office machinery. The purpose of display racks in the cafe is to present the electrified consumer products which run MS software, and thus need to be plugged in 24,7 … nevertheless the racks can be moved along the wall on hidden tracks as well as being disassembled and rebuilt in various other configurations, just like LEGO sets…

Client: COORDINATION
Photos: Ulf Büschlieb
Year: 2013

Product presentation pylons by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation pylons by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

VIP area counter by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

VIP area counter by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation racks by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Product presentation racks by Hidden Fortress for COORDINATION. Photo by Ulf Büschlieb

Development of shop design and display modules for the showroom ‘Josephs’ in the town of Nuremberg, Germany. The interior resembles the style of an open laboratory. The quarterly change of the displayed exhibitions is indicated and intensified through coherent changes of lighting and light coloring, realized with a sophisticated lighting management system. The colors used are taken from the corporate design scheme of the Josephs.

The Josephs is a part of the project „Service Factory Nuremberg“ of the Bavarian Ministry of Economic Affairs and Media, Energy and Technology - it was realized in order to increase the development of innovative services and technologies in the metropolitan area. The Josephs was invented by a team of the Fraunhofer institute for Supply Chain Services SCS and the chair for computational linguistics / information systems of the Friedrich-Alexander-University during 2012 and 2014, being an open source location and platform. Visitors are kindly invited to experience and co-create innovative ideas and products, which would shape the object world of the future.

client: phocus brand contact
in collaboration with Archein°
year: 2013

Design for the Volkswagen China Headquarter in Beijing.

In 2008 the headquarter of Volkswagen in Beijing requested a makeover of the lobby and main commuting area of the clients lounge, including the integration of a brand related exhibition. Here the interactive brand terminals, which were developed for META Design within their range of Corporate Design furniture, were used again. Overall the area was re-planned and zones for the various functions were redefined and furnished.

Client: Volkswagen China
In cooperation with Greenkern
Year: 2009

 

Headquarter Volkswagen China

Headquarter Volkswagen China

VW Showroom Shanghai

VW Showroom Shanghai

“In guter Verfassung” is a traveling exhibition that brings the key elements of the liberal-democratic constitutional order closer to high school kids, and fights tendencies towards right wing radicalism. The exhibition was commissioned by the federal office for political education and will be visiting schools in Saxony from 2009 to 2015.

Dimensions: 120 m²
Material: Aluminum, stretch fabric, diverse

In collaboration with Zwoelf [graphic design]
TheGreenEyl [interaction design]

In 2011 on the famous bar tradeshow BCB in Berlin the agency K-MB which consults ABSOLUT Vodka asked the question: “How can 50 famous barkeepers contribute to a creative process in 2 days, and have a load of fun, and connect with the Vodka brand..?” So we developed the Bartender Art Machine and built it for the BCB. Watch the film for the outcome of the project.

Client: ABSOLUT.
In cooperation with: K-MB
Year: 2011

Animation Film by Ingo Strobel and Julian Trautwein

http://www.youtube.com/watch?v=e-_gBjCiGk4

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

In co-operation with the brand strategy agency GREENKERN we delevoped and realised the first Brand Academy for Hyundai Europe at their headquarter in Offenbach, close to Frankfurt. The education facility was integrated into the newly built headquarter in 2008. On an area of app. 1000qm and spread within the building the co-workers of Hyundai Europe are trained in regard to their brand on different stages, in order to deepen their insight and sensitivity for the brand they represent. A 2-day workshop and tour through the stations, a variety of interactive exhibits and audio-visual installations are the main elements of the academy. Contents are transmitted playfully and can be experienced with all senses…

Client: Hyundai Europe
In cooperation with: Greenkern
Year: 2008

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

ŠKODA China Brand Exhibition

In close collaboration with GREENKERN Beijing we developed a mobile exhibition system for ŠKODA China, which can be used to communicate brand values and related content ‘on demand’ – easy to set up for a 2 days class – at the various locations of Skoda in China.

Remark

the content and the system are subject of a non-disclosure agreement – we can not show images here. Further inquiries are treated with respect to the NDA.

The implementation of key elements of the 2014 brand campaign  ”Irish True” was an important part of the design concept of this tradeshow booth. Urban lifestyle themes such as street art culture and references to poetry slams were integrated into the decoration of the stand. In this regard one could see the tradeshow presentation at the Barzone 2014 in Cologne as a direct transition of the campaign and its contents into a 3-dimensional space.

Handmade texts/lyrics are typical elements of these subjects – the booth became a twofold canvas for these ideas – some are represented on the walls, and it served as a stage for some live action as well – the authenticity and lively ‘real’ appearance was realized through a team of artists, who actually worked by hand, using crayons and lacquer and projection samples for their decorative craftsmanship on location – no DTP printing and no adhesive foils, only ‘true’ materials… this sense for ‘real’ showed in the outcome and clearly made a difference on the tradeshow.

client: Campari Deutschland GmbH
in cooperation with: Hopf-Strategie
artwork: Klub7
year: 2014

Handmade booth artwork, made by Klub 7; Photos by Jan Maley

Handmade booth artwork, made by Klub 7; Photos by Jan Maley

Handmade booth artwork, made by Klub 7; Photos by Jan Maley

Tullamore D.E.W. fair stand at Barzone 2014 in Cologne; Photos by Jan Maley

Tullamore D.E.W. fair stand at Barzone 2014 in Cologne; Photos by Jan Maley

Tullamore D.E.W. fair stand at Barzone 2014 in Cologne; Photos by Jan Maley

Live poetry artwork at Barzone Cologne by Stephanie Wiehle; Photos by Jan Maley

Tullamore D.E.W. fair stand at Barzone 2014 in Cologne; Photos by Jan Maley

Lillet booth at the BCB 2011, including the “Lillet mobile”, a portable bar. With a pretty good sense for the corporate design of Lillet the stand reflects the delightful french way of life.

Client: LILLET
Year: 2011
Consulting agency: K-MB

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Interior design for the premium bar Buck and Breck at a quiet hidden place in the heart of Berlin Mitte.

The task was to design and build a bar where the guests meet the barkeeper on a very personal level and to create a warm and intimate atmosphere for connoisseurs of high quality cocktails. The owner of the Buck and Breck, Gonçalo de Sousa Monteiro, has developed an individual style of mixing which defines the upper range of cocktail drinking in a unique way. In the menue one will find only minimalistic variations of known cocktails, and a range of forgotten classics from the dawn of the cocktail era. The bar design is expected to give this special experience a stage, while providing a calm and intimate retreat for the client.

The Buck and Breck has been voted into the 50 Best Bars Worldwide in 2013

and was chosen  Bar of the Year 2015
at the mixology bar awards

client: Goncalo de Sousa Monteiro
task: graphic and interior design for a premium bar
year: 2010

 

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Interior design for the premium bar “Victoria Bar”, which by no doubt can be called an institution of the Berlin night life. The Gault Millau entry (2001) describes the bar quite precisely as follows: „… at the Victoria Bar one does not sense too much of the pride of the so called High Flyers.. except for maybe the interior design, which can be described somewhere between cool and cosy,  and which invites us to feel a bit megalomanic… but even there the well worked handcraftship of the wooden wall panels, which are contrasted by murals of the pop artist Thomas Hauser, and the very centrally positioned massive bar counter, which is surrounded by silk screen wallpapers, remind us on the gritty exterior world.  Outside the quarter is dominated by Turkish family clans, Polish kiosk owners, dealers and their clients, currywurst customers, newspaper writers and varieté guests, and we are never too far away from those…”

“Looks like a setting for Mad Men - but it´s a real place by real bartenders for real drinkers!“ (New York Times)

client: Stefan Weber & Team
task: Interiordesign für eine Premiumbar
team: mit Georg Sagurna
year: 2001

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

Foto by Katja Hiendlmayer

A market leader in personnel services in Germany, following new concepts for the development of future markets, required a design concept which represents the character of its leading role on the path into the future. The branch in Hanover became a hybrid between cafe, brand presentation/infotainment lounge and office - experiences from the pilot project are planned to be integrated into a corporate architecture to be developed later. The location, of a size of 200 m2, includes the above mentioned cafe and lounge area, 3-4 office rooms and 2 meeting rooms, all integrated into an open structure, which can be changed into multiple spatial concepts.

in cooperation with: Greenkern
year: 2014

Meeting room I

In the hallway

Office II

Between the offices and meeting rooms

Sneak into office III

Office Interior for Plantage*, a Berlin based agency for brand communication. Set in the historical buildings, which for the 38 years between 1883 and 1921 housed the traditional German chocolate manufacturer Zarotti, the office design celebrates rather than overlays its origins. Sandblasted walls create the impression the past being revealed, while among the internal, mobile elements such as the furniture, the juxtaposition between slick and rough materials emphasises the changing face of the space’s use. The floor is gradiated—different areas are separated by differing floor levels, creating separate spaces without the express need for true dividing elements. Individual offices—when required, such as for CEOs and think tanks—are angled at odds with the original building, highlighting the new use in appropriately playful style.

Dimensions: 1400 m².

In collaboration with C+ Architekten

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Plantage* Office 09 - Foto by Katja Hiendlmayer

Within 4 busy weeks in July 2006 the advertising agency plantage* got a freshly designed office interior.

The makeover of 450 m² of the creative company included re-defining the various zones of work, adding room dividing elements with surgical precision where needed, and a new furniture and lighting concept.

client: plantage agency for brand communication
with Bertram Dudschus
year: 2006

Foto by Thomas Meyer

Foto by Thomas Meyer

Foto by Thomas Meyer

Foto by Thomas Meyer

Copper is the new black. Bar for a private gallery in Bremen. The design plays with an alternation of matte and glossy surfaces, which result in a tense composition of warm and deeply shimmering sections–breaking through the darkness of the overall finish. To underline this appearance all copper parts are illuminated by integrated led lights. Side parts are  reduced to a minimum–3 mm coated steel–and accentuate the elegance of the design.

Dimensions: 22 m²
Material: copper, steel, oak, chalkboard finish

Photos by Sandy Volz

Before the first sketches lead to a valuable design, it is important to base the work on a solid foundation. Thus it is almost always the first step to apprehend the audience, the context and the desired influence of a project, space or exhibit … we specialize in thorough ground works, ask questions and analyze the overall situation, in order to get to know the client and the project very well. Then we can make sure, that we hit the target with our work, and acquire the desired effects. Methodically we can obtain these goals, depending on the size and depth of the project in various ways, from simple discussions and inquiries, over using tools such as the “semantic differential”  till to a set workshop with the client, following the known rules of design thinking processes. This preparations lead to a solid concept and base for any project, may it be the product development of an entirely new object, or the right setup and targeting of the communication of a project and its contents or simply the catching of the “right” atmosphere in a controlled surrounding.

concept for the permanent exhibition of the Zuchthaus Cottbus (extract)

concept for the foyer of the Staatsoper Berlin (implemented)

Having the background of a long-standing and constantly evolving network we are able to set up the complete team to take care of the whole process if needed. From the concept, over the design process, to the production we combine and control the relevant phases of a project, in order to ensure a full-service manufacture of the desired space.

We cover the whole 3D design process. Within the briefing we produce on demand solutions as well as self-contained products and we push this process from initial ideas to the final product. We not only deliver design solutions but also production ready data.

To communicate our ideas we generate self-explanatory images – from freehand sketches to high resolution renderings and animated short films. Click through a selections of renderings we did for our clients on the right.

ophelis paravento – product animation (03:22 min.)

https://www.youtube.com/watch?v=G6f0YnDl98U

Hyundai Europe Headquarter

Volkswagen China Headquater

ophelis glider, product animation (2:09 min)

https://www.youtube.com/watch?v=UqLRnsQ6flQ

ophelis docks

Skanska, Norway

Bathing Beauties, GB

We are Hidden Fortress …

… a partner-operated design studio for brand architecture, experience design and interior design. The designers Jan Maley, Björn Meier, Ingo ‚Kalle’ Strobel and the marketing expert Matthieu Vermeulen founded the studio in Berlin. Since December 2013 the team designs and produces, together with a handpicked network of freelancers and third party suppliers,  the spatial scenarios for our clients.

We develop …

… holistic and sustainable design solutions for brands and companies, with focussing on their spatial context. From the concept, over the design process, till to the production we combine and control the relevant phases of a project, in order to ensure a full-service manufacture of the desired space.

Looking back on many years of successfully working for a range of international brands, mid tier businesses and their agencies, we can trust our experiences and knowledge in the fields of project development and -realisation.

Our design manifest …

… is being crafted from the desire to create user oriented solutions. Targeting the needs of the clients as much as their customers with an holistic approach could be described as the (mostly successful) attempt to verify and unify all the fractions and details which naturally form a complex situation. As the part of our vital network of competent partners we are able to answer these needs with the highest quality in design and craftsmanship.

Space is the format we care to define. In integrated project teams though, we think and act more comprehensively. Unconventional and radical solutions are not a necessity, but they often help to create a positive and sustainable experience.

Clients & brands we worked for:

Absolut Vodka
Aidshilfe Hamburg
Audible
Bar Convent Berlin (BCB)
Berliner Pilsner
Big Stuff Barbecue
BMW
Buck & Breck
Bugatti
Büro Fram
Campari
Coordination
Coppenrath & Wiese
Dasa
Dorland Agentur
Frauenhofer Institut
Gojump Fallschirmsport
Greenkern
Hopf Strategie
Hyundai
Jägermeister
Landeszentrale für politische Bildung Sachsen
Lillet
Mawa Design
mediacompany
Menschenrechtszentrum Cottbus
Metadesign
Microsoft
Mixology Magazin
ophelis
Orange
Pallucco
Peugeot
Phocus Brand Contact
Plantage
Proof & Sons
Red Bull
Reichenbach München
Saint Elmo’s
Skanska
Škoda
Sony
Staatsoper Berlin
Stue Berlin
Susanne Philippson
Tullamore DEW
Universal
urban shapes
Victoria Bar
Volkswagen
Volkswagen Group China
Warsteiner
yellow design
yellow two
Zinou (BMW-Brilliance)

DESIGN
INTERN

Currently we are looking for a design intern. If you are interested in working in a small and agile team, are willing to take responsibility for things that are put into your hands and share a great passion for interior projects, we are happy to receive your portfolio. Minimum duration is 4 month. Good skills in 3D Modeling are welcome.

If you are interested please send your portfolio to jobs@hidden-fortress.com

Contact

Hidden Fortress
Oranienstraße 183
10999 Berlin

Phone +49 30 85731482
Fax +49 30 85731703

info@hidden-fortress.com
www.hidden-fortress.com

 

1. Restriction of liability
The contents of this website are provided with the greatest possible care. Nevertheless, the supplier makes guarantee of the correctness, completeness and actuality of the provided contents. The use of the contents of the website exist at the risk of the user. In particular, marked contributions represent the opinion of the respective author and not always the opinion of the supplier. With the pure use of the website, no contractual relationship comes about between the user and the supplier.

2. External links
This website contains links to third-party websites (“external links”). These websites are included in the liability of their respective operators. As a result the supplier has checked the contents as to whether any legal offence exists. At the time of checking, no legal offence was evident. The supplier has no influence on future topical creation and contents of the aforementioned sites. The inclusion of these external links does not mean that the supplier guarantees the recumbent contents. A constant control of these external links is not reasonable for the supplier without a concrete tips to legal offence. Nevertheless, upon receiving knowledge of legal offence, these external links will be extinguished immediately.

3. Originator and achievement protection rights
The contents published on this website are owned by the international originator and achievement protection rights. Each of the international originator and achievement protection right admitted utilisation does not require previous written approval of the supplier or respective legal owner. This is valid in particular for duplication, treatment, translation, Line-to-store transfer, processing or reproduction of contents in data banks or other electronic media and systems. Contents and right third are present as those marked. The unauthorised duplication of single contents or complete sites is not permitted and is punishable. Production of copies and downloads for personal, private and not commercial use is permitted.
The representation of this website in foreign frames (e.g., frames in films, animations and computer games or a technology to the division of the announcement area of a web browser etc.) is allowed only with written permission. Nevertheless, all are welcome to link to this web page if you liked it or found it useful.

4. Data protection
Information about access (date, time, etc) may be stored by the supplier. This data does not belong to the supplier as personal data, but is made anonymous. It is evaluated exclusively for statistical purposes. Passing of this data to commercial or non-commercial third parties does not take place. The supplier expressly points out the fact that in data transfer on the Internet (e.g., with the communication by e-mail) security gaps may occur, and supplier can not guarantee protection of data. The use of contact data for commercial advertisement is not expressly welcome, unless the supplier has given written pre-approval or there is already a business connection. Herewith the supplier and all people mentioned on this website do not approve of commercial use and passing on of their data.

5. Special terms of utilisation
With regard to special conditions: single uses of this website may deviate from the precalled numbers 1. to 4., In places where this is specifically pointed out, special terms of utilization are valid.